If you’ve been to an Alberta CX race this season, you’ve probably¬†seen the boldly branded Shepard Fairey inspired Hot Sauce t-shirts and cycling caps around. It was the caps that I noticed first, poking out from under more and more helmets at each start-line as the season progressed. Then, at the Dark Knight I saw a booth, and¬†I walked up and asked, ‘So… what is Hot Sauce’, to which the fellow behind the merch table replied, ‘the question is, who is Hot Sauce…?’

Meet Mark McConnell.

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