46 artists, 100 SRAM components and 1 great cause… All ingredients part of the SRAM pArt Project:

Artists transform bike parts into art. The art is auctioned off. The proceeds help people in need through World Bicycle Relief. Welcome to the SRAM pART PROJECT, making art that makes a difference.

Here’s a box of 100 SRAM high-performance bike components. Now make something of it. That’s the challenge SRAM laid down for a group of noted artists from across the country, handpicked by Milwaukee’s art Guru Terrence Coffman and SRAM’s very own Marketing Chief David Zimberoff. The participating artists more than met this challenge.

In an effort to raise funds for World Bicycle Relief these unique works of art are all going to be auctioned off later this fall.

I have to say, it’s great to see a SRAM get behind a great cause in such an imaginative way. You can check out all the pieces here :-)