I always like behind the scenes stuff – be it movies, Discovery channel’s “How it’s made” or anything like that. Similarly, when there’s a little bit of background about what goes into making a bike, I eat it up.
It’s also really nice to see companies leaning on their pro’s for feedback and product development. I know it’s commonplace with most companies now, but it’s nice when that aspect of the relationship is highlighted (Specialized and Cervélo also spring to mind), and it’s always nice to see it first hand (well, through video anyway ;-)
Sheldon will be stoked about this one… Though I’m still baffled it’s taken Rocky until 2011 to upgrade their XC race rig to full carbon.