Roadies, and MTBs alike, we’ve all taken a spill and hopefully walked, or better yet, rode away from it. Flipping through BIKE magazine for November, I noticed an add for Road ID. It struck me as odd. The caption in the ad read, “…sometimes the road owns you,” and has a photos of a dude laid out beside his bike with a taco’d wheel. It’s a bit morbid to think about needing an ID wristband incase of the worst, but there you go… The way Ken rides through the winter on his daily commutes to work, I might get’em one.